Audemars Piguet

Client Brief: The aim of the event was to solidify Audemars Piguet’s presence and legitimacy in the region by curating a bespoke experience that resonated deeply with its elite clientele in Riyadh. Designed as a journey through time, the experience creatively narrated the rich history of the brand while drawing a unique parallel with Saudi heritage.

The event was conceived as a harmonious blend of tradition and innovation, symbolizing the coexistence of heritage and modernity in a single immersive space. Guests were treated to an elegant seated dining experience, accompanied by live entertainment, creating a refined and memorable atmosphere. By connecting Audemars Piguet’s legacy with the cultural richness of Saudi Arabia, the event fostered a deeper engagement with the brand’s top-tier clients.