Bulgari
75 Years of Serpenti | Exhibition | DIFC Dubai
Client Brief: To elevate the brand with an artistic celebration of the 75 Years Serpenti anniversary
To emphasize awareness & visibility through the Brand’s Icon
Drive brand desirability for the Gen-Z with an immersive & disruptive concept
Concept
Marking the 75th anniversary of the Bulgari’s iconic Serpenti collection, The team intricately designed an art-curated guest experience that explored its affluent legacy.
A public gallery exhibition was staged for two weeks at the DIFC Gate in Dubai where visitors journeyed into the storied heritage of the Serpent.
A memory-lane activation on the iconic global personalities that have adorned the Serpenti range over the years, artistic showcases from regional talent, and wrapped up in elegance by the infamous Refik Anadol’s immersive creations.
The experience created a city-wide buzz. Garnering footfall of over hundreds, it was also graced by prominent regional VVIPS, macro-influencers, fashion personalities that maximized social media traffic and drove brand awareness.
Plan
Refik Anadol Immersive Room
BTS
After 9 months of work - Happy and thankful faces