Liwa Village ‘23
Moreeb Dune | Abu Dhabi
Client Brief: Position Liwa Village as a unique outdoor, family-friendly, and exciting entertainment experience that combines emerging and international brands with experiential concepts appealing to families, kids, couples, and a wider demographic. Liwa Village aims to be 'the place to visit' for unique F&B concepts, exclusive Liwa merchandise, diverse experiences, concerts, games, rides, e-gaming, and exclusive releases. This village will be a distinctive celebration of Emirati culture, art, music, and adventure.
The vision for Liwa Village is to create a vibrant melting pot of experiences, featuring hallmark F&B and retail offerings, live performances (including concerts and entertainment), ambient lighting, art installations, and a mix of local and regional innovative labels. Visitors will enjoy cafés, small food kiosks, and continuous entertainment in an outdoor setting designed to positively impact the local retail scene, with a particular focus on families.
Concept
For the second consecutive year, the month-long winter festival offered a unique blend of heritage, entertainment, food and beverage, and retail experiences for families, locals, and tourists. The festival was divided into seven distinct zones, each enhanced with heritage-inspired designs, contemporary art installations, signature dining, premium shopping options, and a lively carnival for both kids and adults. Every weekend featured performances by A-list artists on the grand main stage, culminating in record-breaking fireworks and drone displays on New Year’s Eve.
The Entrance
A grand entrance awaits the guests as they approach LIWA village. The grandeur of the arch creates enigma, it represents the door between time and space through which one passes to enter another world. The arch signifies the opening to new perspectives. At the centre of the entrance sits the LIWA logo, framed beautifully by the breath-taking dunes of the majestic desert, truly creating a moment to capture. The dynamic fabric lining the archway mimics the organic shape of the sand dunes and creates movement and dynamism, adding to the grandeur and exquisiteness of the entrance.
BTS
The Valley
The Valley offers a blend of sustainability and natural beauty. Solar-lit trees and radiant flora illuminate a serene escape amid golden sands. As the sun sets in, cozy campfires and soft music create an inviting atmosphere. To the back of the valley lies a large interactive LED screen, that transforms guests through the sand dunes into a lush green oasis with a touch, symbolizing our commitment to preserving the desert's allure. Explore sustainability workshops and talks, uniting adventure and eco-consciousness at this escape of wonder and harmony.
Brainstorming Plan
Final Product
