Cartier
Chinese New year | Cartier La Residence | Dubai Mall
Client Brief: Ahead of the End of year celebrations, Cartier wants to extend its well wishes to the chinese community with a special collection display at their boutique in Dubai Mall
Concept
Celebrate The Chinese New Year with Cartier. In hope for a better future and a prosperous approaching year, we look at the future through a hopeful and perceptive lens. The personification of a perceptive future is translated through traditional Chinese windows. The windows and doors open and let in air and light and have an effect of beautifying our lives, furthermore, windows provide us a frame into the outside, i.e the outer world, the future, the beyond. Nuances of culturally relevant artifacts and elements will be present to elevate the user journey
Invite
Photo Card
Photo Moment
More about the Painting
Chinese landscape painting is one of the most mesmerizing and beautiful genres of art there is in the world. In Chinese –landscape- is “Shan Shui” which is literally translated to “mountain and water”, two of the most iconic elements found in nature which together are thought to be equilibrated and harmonious, elements that this genre of art tries to capture.
“Water and mountain” were so central in this art form that a painter would be recognized as a masterful one if it was considered it was able to pause water, immovable while allowing mountains to flow and constantly move in the painting. Mountains were associated to the divine, as they reach to the skies, and along with clouds and fog, the scenarios would represent the void, a key concept in Chinese art . At the core of the meaning of this Chinese movement lies the infinite possibilities of the void, everything that exists and everything that doesn’t.
The cherry blossoms represent the brilliance, fragility and transience of life. Tied to the Buddhist themes of mortality, mindfulness and living in the present, cherry blossoms are a timeless metaphor for human existence. Blooming season is powerful, glorious and intoxicating, but tragically short-lived — a visual reminder that our lives, too, are fleeting. Why don’t we marvel at our own passing time on earth with the same joy and passion?
Why do we neglect to revel in life when it can end at any moment, or in the grace surrounding us everywhere: our family, friends, a stranger’s smile, a child’s laugh, new flavors on our plate or the scent of green grass? It is time, cherry blossoms remind us, to pay attention. The painting expresses the elements of what Cartier represents and wishes for the guest’s new year. Cartier wishes for the guests to reach infinite possibilities and for the guests to enjoy every second of this fleeting life, with Cartier.
Plan