Prada
Prada paradoxe | The new intensity |Disruption | Dubai
Client Brief: BRAND TAKEOVER
TO REFLECT THE PERFUME INTENSITY
For the November launch of Paradoxe Intense, Prada want to create a strong brand statement/ PR stunt and express the intensity of the new juice.
To remain paradoxical, The clients wants to blend eventing and takeover, PR stunt and powerful statement.
Concept
Four extraordinary concepts, each embodying the essence of the Prada Paradoxe in distinct scenarios. This paradoxical inspiration drives our imagination to see the Juicy Fragrance as a force that disrupts the city's iconic landmarks, conquering the Earth, the sea, the sky, and the urban landscape.
The design language promises an unforgettable experience for the guests, with a remarkable PR stunt that captures the essence of the moment in an Instagram-worthy reveal. Additionally, we offer a fun and out-of-the-box AR filter to further engage and excite the audience.
These concepts stand as separate campaigns, each showcasing the Prada Paradoxe fragrance taking over the Earth, the sea, the sky, and the city. These experiences can also be seamlessly infused together, offering the option to select and customize them a la carte.
Prepare to be transported to a hyper-real world, where each encounter leaves a profound and long-lasting impression
Concept 1
The Sky
Juicy with a chance of Prada
Destination | Aura Skypool
Presenting "Juicy with a Chance of Prada" at Aura Skypool – A hyper-real sky-scape immersed in Prada Paradoxe juice.
The Aura Skypool, a skyward landmark, transforms into a surreal haven. As guests arrive, every detail of ordinary life is steeped in the essence of Paradoxe juice – welcome drinks, food, seating, and hostesses, all embrace the enigmatic allure.
Overlooking the palms and boundless sea, the pink juicy pool captivates with enchanting views. Amidst throbbing energy and pink smoke, the grand reveal unveils the levitating giant PRADA PARADOXE bottle, leaving guests bewildered by the paradox.
The AR filter launches, urging guests to witness an enhanced surreal sky-scape through their phones. The sky and clouds turn pink, showering Prada bottles filled with paradox juice. The entire city bathes in pink, completing the mesmerizing spectacle.
Environment
PR Stunt
AR Filter
Concept 2
The Sky
Painting the sky Prada
Destination | The Palm Tower
Elevating the skyline with Prada's allure, this rooftop experience unfolds at The Palm Tower, Dubai. Guests arrive at the picturesque viewpoint, offering breathtaking views of the iconic Palm. A curated cocktail and fragrance experience welcomes them, setting the tone for an extraordinary event. The rooftop itself is bathed in the mesmerizing pink hues of Prada Paradoxe, with the Prada logo gracing the floor as a grand pink triangle. Guests gather around this focal point, anticipating the sky's transformation as Prada takes over.
Environment
PR Stunt
PR Stunt
Concept 3
The Sea
Paradox Island
Destination | The Island Beach Club
"Paradox Island" is a premium, one-of-a-kind experience where Prada boldly takes over an entire island. The Island Beach Club, nestled within the iconic World Islands in Dubai, becomes the canvas for an extraordinary event, immersed in the essence of Prada Paradoxe. The concept aims to elevate the paradoxical allure of the fragrance by transforming every element of the island into a surreal paradise, drenched in the captivating juice of Prada Paradoxe.
The design language weaves together opulence and innovation, embracing the island in a blanket of paradoxical charm. Every nook and corner, from the sand to the sunbeds, the towels to surfboards, will be adorned with the essence of Paradoxe. Floating tiers, elegantly outlining the island in the form of a triangle, symbolize the iconic Paradoxe bottle.
The Grand Reveal takes center stage, showcasing a spectacular light show on the tiers, culminating in the unveiling of a colossal Prada bottle, adorned with smoke and radiant light
Environment
PR Stunt
AR Filter
AR Filter
Concept 4
The Earth
Surreal Scape
Destination | Hatta
The concept involves taking over Hatta Island, transforming its rocky and mountainous landscape into a surreal environment drenched in the juice of the Prada Paradoxe fragrance. The paradox lies in the juxtaposition of the natural landscape with the hyper-real and surreal elements created by AI and physical design elements. The goal is to provide guests with an immersive and unforgettable experience, where everything around them reflects the essence of the fragrance.
AR Filter
