Valentino

Client Brief: Community building exercise to strengthen the relationship with Valentino and men in the Middle East

Aim: Integrate Valentino into their daily lives and routine considering the popularity of Padel in the region BRING VALENTINO TO THEM by implementing a tournament with trophy and prize.

Concept

The simplicity of life takes center stage, embracing a minimalist design ethos that speaks volumes and creates a profound connection.

Meticulous research and attention to detail guide the design language, weaving the fragility, sensitivity, and strength depicted in the book and the collection into every element. 

The design harmonizes the collection with the region's aesthetics. The approach is not just about presenting fashion; it's a cultural integration. Simple Padel instruments are elegantly branded and presented, embodying the collection's dedication to blending fashion with function. 

The curated design is an invitation to experience the elegance of simplicity. By making Valentino accessible, we bridge the gap, ensuring the brand resonates with the essence of life in the Middle East.

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Runway

 SS 24 |The narratives | A Little Life

The runway becomes a stage where models, embodying the spirit of Valentino Narratives, engage in a subtle and animated game of Padel.

Friendly interactions and synchronized movements ensure each piece is showcased to every guest. Adding a touch of sophistication, a hint of dance elevates the energy, creating a captivating and slightly comical performance without the distraction of music.

Acting moments weave a theatrical flair, transforming the showcase into a dynamic, real-life theater-style Padel game, captivating the audience with both the elegance of Valentino's collection and the artistry of the presentation

BTS