Van Cleef & Arpels
Perlée |Ramadan Suhoor | Dubai | KSA
Client Brief: Take advantage of the Ramadan momentum to push Perlée with a culturally relevant approach and unveil Perlée collection, an original jewelry collection alive with colorful motifs as a tribute to this season of rebirth to celebrate Ramadan In-Boutique activations and Suhoor nights
Concept
In the sacred embrace of Ramadan, The curated design weaves a narrative of harmony and enchantment, mirroring the celestial dance of the lunar calendar.
Like the moon's phases guiding us through cycles of re-birth, this season is a canvas where Van Cleef & Arpels' universe meets the positive essence of life. Guests, amidst the myriad influences of their lives, seek harmony, resonating with the enchanting world of Ramadan.
Dynamic scenographies unfold, embracing the unity of opposites. As Ramadan's special occasion amplifies, the crafted experience embodies renewal, positivity, and the perpetual dance of celestial harmony.
Invites
Boutique décor with Perlée aesthetic
Plan
High jewelry défilé
Perlée Collection | Suhoor
A captivating display of the exquisite Perlée collection is interwoven with the suhoor experience, as models adorned with the jewelry gracefully move through the space, accompanied by tones that enhance the enchanting ambiance
Art de la table
Celebrity chef with curated “moon” desserts
Gifts
